Advertising spending in the U.S. is expected to tick up by just 1.7% to US$152.3 billion in 2007, according to a new forecast by TNS Media Intelligence. That’s lower than the 2.6% growth forecast TNS issued in January. TNS now expects traditional media to post their smallest increases since 2001 as marketers spend more on online media, with broadcast network TV spending rising by just 1.3% and syndication by 1.2%. Cable networks are expected see a gain of 5.9%, while spending on the internet is expected to jump by 16%. “The advertising market has moved onto a slower track than we thought possible just six months ago,” said Steven J. Fredericks, TNS President/CEO.
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