Viacom International Japan K. K., a 100% owned subsidiary of MTV Networks has launched MTV DECOSTYLE, a music-focused decoration mail service for mobile. Available through Japanese mobile operator NTT DoCoMo’s i-mode, MTV DECOSTYLE enables members to decorate mobile phone emails with content which Japanese youth term as decome. These include templates and items such as MTV’s logo and MTV programs’ title logos. Decome from music genres ranging from rock to hip-hop is also available.
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