Singapore – The Asian Food Channel (AFC) is partnering with food and beverage website HungryGoWhere.com on a number of projects including new content and cross-promotions on both portals, along with a new look for the AFC website which is already online. The partnership between the two Singapore-based companies marks the first time that a local food website has tied up with a global TV food channel as AFC provides an international marketing stage for HungryGoWhere.com. Launched in March 2007, HungryGoWhere.com is a food and beverage (F&B) website containing a search for more than 4,000 F&B outlets and thousands of reviews by the public. Hian Goh, Co-founder of AFC sees the move as a stepping stone for the network’s development across new media platforms and noted that the partnership is “beneficial and progressive” for both companies as AFC ventures into the internet sector while HungryGoWhere.com enters the media sector.
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