Singapore – Eu Yan Sang, a company specializing in traditional Chinese medicine (TCM) has launched an integrated marketing campaign on National Geographic Channel to showcase the heritage of TCM and the secrets behind the ancient practice. The on-air campaign on National Geographic Channel potentially reaches 6 million households across Asia, Australia and New Zealand. Vignettes have been produced to tell the story of the historic development of TCM. Tracing the evolution of the Eu Yan Sang brand, the vignettes shows TCM’s use of scientific research and technology in its manufacturing process. The final vignette showcases products and services offered by Eu Yan Sang to customers across Asia. The on-air campaign includes the sponsorship of 6 x 60″ documentary series, Science of Life, which chronicles the development of modern healthcare, medical breakthroughs, research and accomplishments. In addition, a microsite with an online survey for Eu Yan Sang has been developed to provide insight into the current perception of TCM in Asia.