London – Galleon Holdings plc, intellectual property owner and developer, inked an exclusive co-prod deal with Guangdong TV Sports Channel and Football Association Premier League (FAPL) club, Chelsea Football Club, for multi-platform reality soccer talent search show Super Soccer Star. The show is going into production and will air on Guangdong TV Sports Channel in April 2008. The multi-platform programme will generate revenue from sponsorship, advertising, mobile participation, live events, online activities and branded merchandise. Super Soccer Star (13×30”) will provide a mix of football and entertainment as well as interactive content. It aims to promote football skills and fitness to the teenage group and to cater to family peak-time viewing. Soccer schools and coaches across Guangdong province will send their best players to participate in the competition. Contestants are eliminated during the series with one of the final episodes to be held at Chelsea Football Club in London. The winner will be granted a chance to train at the Chelsea Academy. Galleon owns the Super Soccer Star show and format and intends to rollout the format and brand to other China provinces and South East Asian countries following the first series. Stephen Green, CEO of Galleon Holdings plc said, “We believe that Super Soccer Star could become a national show in China and can springboard into other territories in SE Asia. This is an entertainment format which appeals to grass roots football in China… (Chelsea Football Club) will be working with us on the project to support the technical side and the promotion to grassroots soccer in the province.” Guangdong TV Sports Channel broadcasts across Guangdong province to 12 major cities and parts of neighbouring Guangxi and Zhongxing provinces, and is available to an estimated 50 million viewers. The station is also an official broadcasting FAPL partner in broadcasting its games into China.