Endemol announced the appointment of Lawrence Duffy and Gregg Oldfield as joint managing directors of new global division Endemol Sport. Lawrence Duffy was previously vice president and head of development at IMG Sports Media, in charge of securing production business with sports federations, brands and broadcasters. Formerly at BBC Sport, he brings seventeen years of experience developing and executing high profile events and productions. Gregg Oldfield was formerly vice president, network ventures at IMG Media where he was responsible for creating strategic partnerships, joint ventures and multi-media sports channels with leading IP and media networks across Europe and Asia. He is an industry leading marketeer with eighteen years experience of working with global brands and rights holders. As joint managing directors of Endemol Sport, Lawrence and Gregg will be responsible for building a worldwide, multimedia sports business. This will include further leveraging Endemol’s global infrastructure by producing and distributing a wide range of sports content such as live events coverage as well as factual and sport entertainment programming and magazine shows. Endemol’s strategy for growth will also incorporate the development and management of sports channels across TV and digital media platforms, including joint ventures and consortium partnerships with leading networks and sports channels to creating inventive marketing communication channels and interventions for brands. Endemol Sport will be based in London. Lawrence and Gregg will take up their roles on 1 January 2009 and will report to Ynon Kreiz, chief executive officer of Endemol.