MIPCOM, Cannes – ScreenWest, Western Australia’s screen funding and development agency and Singapore’s Media Development Authority (MDA) announced the launch of the MDA-ScreenWest Cross-Media Development Initiative, to encourage producers in their respective territories to jointly develop and exploit the potential of multi-platform intellectual properties. The initiative invites producers in Western Australia and Singapore to submit proposals in the genres of children’s programming, documentary and animation. Three selected projects will be awarded up to a total of US$90,000 in project co-development funding. The closing date for submissions is 1 December 2008 and the announcement of selected projects will be made at the Asia Television Forum held in Singapore from 10 to 12 December 2008. The MDA-ScreenWest Cross-Media Development Initiative follows the Australia- Singapore Film Co-production Agreement signed in September 2007. Ian Booth, ScreenWest Chief Executive, said the importance of international co-productions was recognised through the initiative. “ScreenWest is excited by this opportunity to build stronger ties between the two countries. We believe the development of three projects in the genres of children’s drama, animation and documentary will encourage further co-productions in the future,” he said.