Hong Kong – Celestial Pictures has signed a licence agreement with AllTheContent (ATC), Switzerland’s leading content provider to distribute a range of kung fu mobile products in Belgium, Luxembourg, France and Switzerland, the first ever European distribution partnership for the company. Wallpapers, animated wallpapers, ring tones, video clips and sound bites adapted from the renowned Shaw Brothers Film Library are now available from VoxMobile in Luxembourg. Under the agreement, ATC will license Celestial’s high-resolution and tailor-made kung fu mobile clips to mobile users for the first time in Europe. Based in Switzerland, ATC is a leading press agency which provides content to electronic media and traditional broadcasters in Europe. Terry Mak, executive vice president, distribution and TV networks of Celestial Pictures said, “We are excited to partner with ATC and make our unique mobile products available through the mobile distribution model. We will continue to repurpose our content to meet the rapidly growing demand for multi-media devices.”
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