Beijing – NBA China and TOM Group announced a new multiyear partnership that will bring new features to NBA’s three web sites in Greater China – NBA.com/China, NBA.com/Taiwan and NBA.com/Hongkong. As a result of this partnership, which makes Tom Group the official internet web site partner of the NBA in Greater China, fans can watch a live game every day for the first time. During the live game, they can also watch a multi-game highlight show direct from the US in real time, classic games on VOD, create and voiceover their own highlight packages, enjoy innovative community features, play NBA video games against other online gamers, personalize content and share photos – all in Chinese. In addition, for the first time in Asia there will be a live daily half-hour NBA highlight show (NBA Zone) that will be available on all three sites as well as during prime time on CETV, a leading 24-hour Putonghua (Mandarin language) entertainment channel under TOM Group. The announcement was made during a press conference in Beijing by NBA commissioner David Stern and TOM Group’s CEO and executive director, Ken Yeung. “Our new partnership with TOM Group will meet the growing demand for NBA programming throughout Greater China, providing more customized content, engaging live video and an interactive community experience,” Stern said. The NBA was the first professional sports league in the US to offer official web sites for fans, including the launch of NBA.com/China in November 2002, NBA.com/Taiwan in April 2003 and NBA.com/HongKong in November 2006. During the 2007-08 NBA season, the three web sites combined received more than 385 million total visits. Overall, 30 per cent of all traffic to NBA.com comes from fans in Greater China. A record 1.6 billion viewers tuned into to watch NBA programming during the 2007-08 season via 51 television partners, an increase of nearly 35 per cent when compared to the previous season.
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