Petaling Jaya – I.Star Ideas Factory, a subsidiary of I.Star which is part of the Malaysian media group Star Publications (Malaysia) Berhad and Forcast Berton, a company with common controlling shareholders and directors as Juita Viden Sdn Bhd announced the signing of a memorandum to form Li TV Asia Sdn Bhd. The company will launch its first pan regional lifestyle channel, Li in the first quarter of 2009. Li, a regional television channel, will encompass a complete package of lifestyle elements for Asians. The five essential elements of living – food, home, wellness, travel and style – form the content pillars for Li (pronounced L – i). “The spirit of Li is to inspire people’s lives, hence the name Li which stands for ‘Life Inspired’. Li is also a common Asian surname which reflects the positioning of the channel,” said Anne Chan, general manager of Li.
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