Hong Kong – The Nielsen Company announced the launch of Online Advertising Effectiveness in Hong Kong in cooperation with the Interactive Advertising Bureau Australia (IAB Australia). “According to the Nielsen Media Index, internet usage has risen from 53 per cent (yesterday usage) to 60 per cent year on year, indicating an increasing reach of the internet among Hong Kong population. Yet spending on online advertising has experienced a relatively stable growth presenting huge room for further growth should a reliable measurement is in place to help marketers and advertisers make better media decisions,” commented Joseph Kam, commercial director, Nielsen Online, The Nielsen Company, Hong Kong & Taiwan. “Importantly, online advertising has a strong role to play for marketers focusing on brand development.” To cope with this rapid market change and strong demand, Nielsen Online has brought to Hong Kong its cooperation with IAB Australia and the five major online publishers (Yahoo!, MSN, Fairfax Digital, News Digital Media and Sensis MediaSmart) to test the effectiveness of online advertising.
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