Singapore – ESPN STAR Sports (ESS) announced the appointment of Nic van Zwanenberg to the role of senior director, affiliate and multimedia sales. He joins the team headed up by Adam Zecha, executive VP, affiliate & multimedia sales. In his new role, Nic will be responsible for managing and implementing sales strategies in the territories of Hong Kong, Korea, Macau, Mongolia, the Philippines and Pakistan as well as strengthening ESS’ relationships with platform operators in the region. Prior to this, Nic spent fifteen years with the BBC in London and Hong Kong, where he held several key roles managing channel distribution, syndication and business development for the broadcaster. Nic was most recently the director of distribution for Greater China and Indo-China for BBC Worldwide Channels Asia Pacific. He was based in Hong Kong for the past 8 years. Nic will be based in Hong Kong and Singapore and reports to Mike Kerr, vice-president, affiliate & multimedia sales.