Mumbai – Indian digital cable TV operator DEN Networks Limited has launched two innovative services – an interactive TV micro blogging application, Blog.telly, following the launch of its 24×7 music service in January of this year. NDS’ MediaHighway now offers DEN subscribers the ability to use Blog.telly to comment on popular discussion topics across four categories: News Views (current affairs), Movie Masala (movies), Gup Shup (TV, soaps and celebrity gossip) and Sports Mania. Comments can be posted via SMS or directly on the website. As well as being an option for subscribers to share their thoughts on TV content, Blog.telly will provide DEN with information and feedback on their subscribers’ likes and dislikes which can be used to determine future programming. DEN’s recently launched music service offers real-time, non-stop music content to its cable TV subscribers. Viewers can play, navigate, preview and manage the multi-lingual music content of their choice.
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