Singapore – ESPN STAR Sports has announced that Kia Motors will renew its title sponsorship of the KIA X Games Asia for three more years till 2012. Next year’s event will be the 12th edition of Asia’s biggest action sports competition, and the fourth to be held in Shanghai. The latest edition held in May this year was enthusiastically received by the Shanghai community and broke attendance records with 54,500 fans at Shanghai’s KIC Jiangwan Sports Center. The total number of sponsors and partners grew to 32 this year – an almost three-fold increase on last year.
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