CNN International and the Kirloskar Group have signed a three year advertising partnership around the network’s ‘Going Green’ initiative. The commercial association complements the Kirloskar Group’s ongoing commitment to providing Green technology solutions to meet the energy needs of today’s world. The sponsorship includes 30 second promos around a dedicated week of coverage in December and CNN’s half-hour special, ‘Going Green: The Climate Summit’. Online, Kirloskar will run co-branded banner advertisements across the networks flagship ‘Going Green’ website, www.cnn.com/goingreen.
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