Hong Kong – Hunan Television, the TV and satellite broadcaster in China, and ITV STUDIOS announced a ground-breaking deal to develop and license a series of entertainment and other unscripted formats for original broadcast on Hunan Satellite Television from 2010, reaching more than 58 million viewers domestically. The announcement was made by Ouyang Changlin, president of Hunan Television and Lee Bartlett, MD of ITV STUDIOS. In this landmark television agreement, Hunan TV will license multiple formats over three years. ITV STUDIOS and Hunan TV will also co-develop, create and own these new unscripted formats together. The new programming will be broadcast in primetime from 2010 and will be produced locally by Hunan TV. ITV STUDIOS will represent the worldwide rights outside China for the finished and format versions.