Sony Electronics will return to NAB (National Association of Broadcasters) Show 2026, a leading event for the media and entertainment industry. From April 19-22, the company will be in booth #C8401 in Las Vegas focusing on live production, news production, imaging, and virtual production, demonstrating the latest technologies designed to address emerging challenges and needs in broadcast and production.

“At this year’s NAB Show, Sony’s theme is ‘The Power Behind Your Story’ which demonstrates how our technologies are the driving force behind various forms of storytelling,” said Anthony Kable, CCS Group Manager, Sony Australia. “From products to workflows, and acquisition to delivery, Sony has the right people, tools and expertise to enable creators to capture their vision and communicate their truth with quality and authenticity.”

The media and entertainment landscape is changing, and Sony is debuting solutions through the entire production workflow that provide authenticity and provenance, create more personalized and emotional viewing experiences, and support XR and spatial content creation.

At the Sony booth, visitors will experience live production solutions including the evolution of Sony’s “Networked Live” ecosystem, as well as new system cameras offering exceptional image quality and system scalability, enhanced workflows for news production that enable fast and highly reliable reporting, the latest in Virtual Production tools and processes, and a comprehensive lineup of imaging solutions. The company will also showcase XYN™ (/Zin/)’s “spatial capture solution.”

Additionally, Sony will host many engaging presentations and talks on trending topics throughout the show featuring notable industry voices.