Fremantle has announced it has secured global production and distribution rights to Holey Moley [also know as Hole In One], an original smash hit format from ABC and Eureka Productions, a Fremantle label.
Fremantle is building a significant global Holey Moley Production Hub for the format in Portimão, Portugal, designed to enhance production values and deliver partner efficiencies. Initial filming is slated for May and June 2026. Global territories adapting the format will be announced in due course.
Jennifer Mullin, Group CEO, Fremantle, said, “Holey Moley has proven its success in the United States, with its unique blend of comedy, competition, and large‑scale spectacle, attracting a significant broad audience. We are excited to drive the format’s international expansion through our new global production Hub in Portugal. Led by Fremantle Global Entertainment in close collaboration with the Fremantle Portugal team, this theme‑park‑scale set and world‑class production infrastructure enable us to deliver premium, high‑impact entertainment while achieving the production efficiencies essential in today’s global market. This Hub underlines our ambition and further strengthens our growing Fremantle entertainment portfolio.”
Holey Moley is an extreme mini-golf competition where contestants face off against each other on massive, larger-than-life holes designed to test their putting precision, agility, and nerves of steel. Along the way, they brave wild obstacles like spinning windmills, erupting volcanoes, planetary rings and slippery slopes, all while enjoying hilarious, quick-witted commentary from charismatic hosts.
With the ultimate goal of earning the coveted plaid jacket, the golden putter, and a cash prize, Holey Moley offers non-stop fun and spectacle, making it unforgettable entertainment for audiences worldwide.
Since launching in the US and Australia, the format has proven a breakout success. On ABC in the US, Holey Moley was a summer ratings hit, regularly ranking as the #1 show of the night. On Channel 7 in Australia, the consolidated audience more than doubled the channel’s primetime average.
The announcement comes at a time of great momentum for Fremantle Entertainment. In 2025, the division delivered 345 commissions across 62 territories, cementing Fremantle’s position as one of the world’s leading creators of entertainment formats.
Fremantle’s entertainment catalogue is one of the most successful in the industry, featuring global franchises including: The Price is Right, Family Feud, Got Talent, Idol, Masked Singer, Farmer Wants a Wife, B&B of Love, The Farm, The X Factor, Freeze, Who Knew?, Love Never Lies, The Piano, Too Hot To Handle and Pandora’s Box.
At this year’s London Screenings, Fremantle showcased an expanded entertainment slate featuring Holey Moley [Hole in One] alongside brand new formats such as HITSTER, which launches this month on RTL Germany, and Handcuffed, which recently completed a hugely successful first season in the UK where it ranks inside Channel 4’s top 10 unscripted streaming launches of all time.
