yallo, a full-service telco provider in Switzerland, has expanded yallo TV with an expansion of its Highlights feature with the addition of auto-generated video previews, powered by Media Distillery’s Preview Distillery™. This enhancement allows yallo TV to expand the availability of highlights by 20%, helping viewers to discover more engaging content quickly.
yallo TV’s existing Highlights feature, crafted by its editorial team, presents short, curated video previews that capture the essence of shows and movies, as well as promos for upcoming events like sports. With the integration of Media Distillery’s Preview Distillery, yallo TV is now expanding Highlights to include auto-generated previews. The spoiler-free previews, which are 15-20 seconds long, give viewers a good overview of a program and help them decide what to watch. The Highlights are shown on all devices – including smart TVs and mobile devices.
These previews will be available for movies, shows and series in German, French and Italian. 200 clips are provided each month, without any editorial workload.
“With the ever-increasing availability of content, we want to support viewers find relevant content quickly. The solution of Media Distillery allows us to expand the availability of clips for more engaging content efficiently”, Stefan Fuchs, Chief Consumer Officer – Flanker Brands at Sunrise.
Roland Sars, CEO of Media Distillery, is excited about the collaboration: “We are proud to deliver auto-generated Highlights to yallo TV, especially given that they already create high-quality editorial clips”, says Roland Sars, CEO of Media Distillery. “Preview Distillery helps yallo TV scale its content discovery without compromising on quality, making it easier for viewers to find and enjoy the best of their library. Our collaboration demonstrates how AI can empower broadcasters to operate with creator-level agility while maintaining broadcast-grade standards.”
yallo TV’s editorial team currently produces 80 highlights per week for catch-up content and event promos, such as sports games. The auto-generated Highlights from Media Distillery complement these editorial-made previews. The solution is seamlessly integrated via Media Distillery’s API, allowing yallo TV to combine both editorial and auto-generated content for a richer, more diverse viewer experience.
Media Distillery and yallo TV have worked intensively to ensure the auto-generated previews meet the high standards set by yallo TV’s editorial team.
“We continuously iterate to improve our preview generation, making each clip more representative and engaging for viewers,” added Sars. “Over the past months, we have been working with the yallo team to make sure the previews meet the editorial standards set by their team. It is great to see how that collaboration has led to the great clips they can use on a larger scale”.
