Banijay Rights, the global distribution arm of media and entertainment powerhouse Banijay Entertainment, has announced it has acquired global distribution rights to upcoming BBC series The Clickbait Clinic with Stacey Dooley (working title), as this week’s London TV Screenings gets underway.
A new six-part documentary series for BBC One and iPlayer, The Clickbait Clinic with Stacey Dooley (w/t) uncovers the truth behind some of the wildest health trends taking over our social media feeds. From award-winning production company Nutopia, the series will reveal how online trends are shaping our health choices.
Nicola Davey, VP Acquisitions, Banijay Rights, said: “The Clickbait Clinic is a bold, timely and hugely engaging series that takes a deep dive into some of the internet’s most extreme and obscure health claims. Speaking directly to the digital culture shaping our lives, this programme unpacks the mechanics of online information in a way that feels accessible, globally relevant and entertaining. It epitomises the depth and range that sits in Banijay Entertainment’s multi-genre catalogue as we head into The London TV screenings.”
Simon Willgoss, Chief Creative Officer, Nutopia, said, “The Clickbait Clinic with Stacey Dooley taps into a global shift in how we make decisions about our health – in a world where social media and viral ‘miracle’ claims travel fast. It’s a subject that resonates everywhere, and Stacey tackles it with a mix of proper rigour, curiosity and humour that gives it mainstream appeal. It’s a great first partnership with Banijay Rights on global distribution, and we can’t wait to share the series with audiences around the world.”
With 1 in 3 Brits now turning to social media for health advice, how can we sort the miracle cures from the snake oil? Stacey will work with leading doctors and scientists to learn about the internet’s most hyped medical claims: from fitness boosters to pain beaters, youth elixirs to fat busters, the team will trace the digital breadcrumbs to figure out how a trend went viral, meet the key influencers driving the buzz, and put the science to the test. With social media playing an increasing role in all our lives, The Clickbait Clinic’s final verdict could be life changing… or lifesaving.
The Clickbait Clinic with Stacey Dooley (w/t) joins Banijay Entertainment’s non-scripted (finished tape) line-up for The London TV Screenings 2026, which comprises titles including America’s Toughest Jails for Discovery from Lucky 8; Channel 4’s Mission To Space with Francis Bourgeois from Shine TV; Bear Grylls – Wild Reckoning for BBC One, BBC Cymru Wales and iPlayer from Tŷ’r Ddraig (part of Workerbee); Emmy-winning documentary collection Super Bowl Champions from NFL Films and BD4; and CNN Original series Eva Longoria: Searching for France from Hyphenate Media Group.
