V10 Entertainment has inked an exclusive global distribution deal with MotoAmerica, the premier U.S.-based motorcycle road racing series. The agreement marks V10 as MotoAmerica’s first-ever outside distributor, bringing to audiences 106-plus live races across eight premier classes – Superbike, Supersport, Stock 1000, King Of The Baggers, Twins Cup, Royal Enfield Build.Train.Race., Super Hooligan National Championship, and the newly launched Talent Cup.
MotoAmerica’s 2025 season spans 12 race weekends across 10 states, with events held at legendary circuits including Daytona International Speedway, WeatherTech Raceway Laguna Seca, and Circuit of The Americas. Also, as part of the agreement, V10 gains rights to MotoAmerica’s full content library and its slate of eight original series, including Pressure to Rise and Generation Speed: MotoAmerica’s Road To MotoGP
Today’s announcement follows V10’s reveal of its upcoming docuseries starring Keanu Reeves and Gard Hollinger, chronicling their ARCH Motorcycle Company’s entry into the 2025 MotoAmerica Super Hooligan National Championship Series. Season One is slated to premiere in Q1 2026, blending raw and unfiltered access with premium storytelling.
“MotoAmerica’s been on an incredible run over the past few years, and with Gard and Keanu’s team surging in the Super Hooligan National Championship, we saw a clear opportunity to help amplify the sport’s momentum,” said Samantha Cooper, Head of Global Distribution at V10 Entertainment. “We’re witnessing a resurgence in motorcycle road racing with MotoAmerica’s popularity – one that echoes its 1980s heyday, when American motorcycle racing first took center stage.”
“Partnering with V10 Entertainment is a significant milestone for MotoAmerica as we grow our sport, increasing the visibility of American motorcycle road racing,” said Chuck Aksland, COO of MotoAmerica. “The momentum is real, fan attendance is up, digital viewership keeps growing, and projects like the ARCH docuseries are giving people an inside look at what makes this sport so unique. Expanding our partnership with V10 will help us reach an even wider audience around the world.”
MotoAmerica is closing out its most successful season to date, with a surge in linear TV viewership, as well as over 2.5 million digital video views and passionate social following of over 4 million fans. Its live event races bring in over 400,000 enthusiasts across 12 events, including a record-setting crowd at Road America. At the intersection of lifestyle, sports, and media, MotoAmerica has an affluent, loyal, and rapidly growing fanbase.
“MotoAmerica is purpose-built for today’s sport viewer – fast-paced, emotionally charged, and powered by fierce fandom,” said Carter Skeath, President of V10 Entertainment. “Every race delivers a high-impact moment, engineered for live consumption and digital virality. It’s commercially explosive and culturally magnetic.”
V10 Entertainment, a private-equity backed media company, owns and distributes several series including ABC’s top rated primetime anchor, America’s Funniest Videos (with 800 episodes and currently in its 36th season) as well as Follow Me, the hit influencer competition series. V10’s slate also includes Blue Collar Auction (Peacock), Totally Funny Kids & Totally Funny Animals (CW), and World’s Funniest Videos (FOX).
