Indie Rooftop, a newly launched streaming platform for independent artists, is rewriting the rules of music and film distribution. Offering creators a 90% net revenue split, shoppable video ads, and direct fan retargeting via email and text, the platform is now accepting global submissions for music videos, documentaries, and other music-driven storytelling.

Founded by Chicago-based filmmaker and producer Jasmine Allen, Indie Rooftop debuted with a flagship docuseries featuring cinematic rooftop performances and raw artist interviews. With five episodes already live—featuring King Quan, Fany de la Chica, Louis King, Land is Rising, and Will Jordan—the platform is now opening its virtual stage to a wider spectrum of content: live performances, short and feature-length documentaries, behind-the-scenes footage, experimental projects, and more.

“Independent artists are the heartbeat of culture, and their stories deserve to be experienced without compromise,” says Allen. “Unlike ad-heavy platforms where artists earn pennies and lose access to their fans, Indie Rooftop gives creators the tools, revenue, and respect they deserve, while connecting them directly with audiences who crave something real.”

Grammy-nominated singer-songwriter Will Jordan shares in the debut docuseries: “I think independent artists bring flavor. I think they bring an edge. I think they bring honesty. We don’t answer to anyone…we have the freedom to tell the truth. On the independent side, it’s about building your own world, creating your own world, and inviting people into it.”

Selected creators will join the first wave of Indie Rooftop contributors, shaping the platform’s direction while being featured alongside its flagship rooftop series.