Millimages, one of Europe’s oldest independent animation studios and IP developers, lands at Brand Licensing Europe celebrating 10 years of the iconic brand Molang.

During the upcoming BLE, Millimages will have a strong focus on the retail segment for the iconic flagship property Molang.

Since 2015, Molang is the embodiment of kindness and positivity in the licensing industry, touching the hearts of ‘kidults’ across the globe! As such, Commercial Director Alexandra Algard-Mikanowski and her team will be showcasing the successful Heathside Trading collection which comprises plush toys, bag charms and collectibles (which particularly appeal to Gen Zer’s and Millennials), key categories driving sales, and engagement.

In July 2025, Millimages finalised a deal with iconic retailer HMV in the UK to celebrate Molang’s anniversary. From August through to October, HMV store windows across the country will feature Molang displays celebrating 10 years of kindness.

Beyond toys, the brand will spotlight its pan European stationary deals with Blueprint and CYP, reinforcing Molang’s reach in ‘back-to-school’ and gifting categories. On the apparel front, new capsule collections developed with Fashion UK and Sahinler continue to bring Molang’s soft and transgenerational universe to fabric.

Alexandra Algard-Mikanowski, Commercial Director, Millimages said, “10 years is an incredible milestone as the Molang universe continues to expand. Molang as a character transcends all cultural and social barriers, touches hearts, and has allowed us to establish some wonderful and trusted global partnerships. We really looking forward to showcasing Molang’s new licensed products and connecting even further with new retailers as the Molang brand continues to cement itself as a must-have license.”