After the new Bundesliga campaign kicks off this Friday with defending champions FC Bayern München hosting RB Leipzig, Japan’s Over-The-Top platform ABEMA will stream two selected games each matchday alongside highlights and original programming.
The partnership with ABEMA further strengthens the Bundesliga’s presence in the Japanese market following last week’s announcement that subscription sports broadcaster DAZN will stream all German league top-flight games until the end of the 2027-28 campaign.
ABEMA has more than 30 million weekly active users in Japan.
“We are the most active league in Japan, and creating touchpoints for fans is core to our approach.
“From guest appearances by Japanese Bundesliga Legends Makoto Hasebe and Tomoaki Makino at the Osaka EXPO, to Jürgen Klopp’s surprise visit in February, we are working closely with our clubs to bring the Bundesliga closer.
“Our partnership with ABEMA helps us to increase our digital exposure in Japan, ensuring fans in the Land of the Rising Sun keep up to date with Football As It’s Meant To Be.”
“By offering free coverage of the challenges taken on by Japanese players, we aim to showcase the excitement of the Bundesliga to both longtime fans and newcomers alike.
“At ABEMA, we remain committed to supporting the growth and development of football through accessible, high-quality broadcasts.”
