OOONA, a global leader in professional management and production tools for the media localization industry, announced today that ITV has adopted its flagship platform, OOONA Integrated, to streamline its localization and accessibility workflows. The platform is currently being deployed across ITV’s Access Services operations.
ITV is one of the world’s most prominent content creators and distributors. It is the largest commercial distributor and streamer in the UK and has an international footprint across 13 countries plus a global distribution network. With a commitment to creating immersive entertainment experiences that resonate with audiences everywhere, ITV relies on its localization and access services to reach millions of viewers around the world.
The adoption of OOONA Integrated marks a significant step in upgrading ITV’s access and localization infrastructure. The platform provides a secure and scalable environment for managing translation and accessibility services, enables real-time workflow monitoring, and streamlines user authentication with SSO. It also allows the ITV team to benefit from advanced team collaboration features such as split tasks, integrated watch-folders, and the latest features of the OOONA toolkit, including automated quality checks, and integration with a growing number of third-party AI solutions to enhance productivity.
“We chose OOONA because the team really understands our access services and localization workflows, and the platform supports these off the shelf,” says David Padmore, Director of Accessibility at ITV. “What’s more, the OOONA platform enables us to make good use of AI and automation developments within a secure environment as we seek to streamline our production processes.”
“We are proud to partner with ITV for their localization and accessibility needs,” adds Wayne Garb, OOONA co-founder and CEO. “Their decision to adopt OOONA Integrated strongly affirms the value our platform brings to major content producers striving for operational efficiency in quickly delivering world-class content at high quality standards, in any language or format.”
