Once again solidifying the company’s position as one of the leading exporters of scripted formats, Nippon TV, Japan’s leading multiplatform entertainment powerhouse, has announced that they have finalized a deal with Astro, Malaysia’s leading content and entertainment company which has acquired the rights to Nippon TV’s award-winning scripted formats Love’s In Sight! (60 min. eps.) and Homeroom (60 min. eps.). Juita Viden, one of Malaysia’s largest independent distributor for local and international content brokered the Malaysian adaptation deal for both formats. Astro is set to air the Malay-language version of Love’s In Sight! (Dari Mata Turun ke Hati in Malaysia) starting August 12th and Homeroom (Kelas Tahanan Cikgu Hiragi in Malaysia) to follow. The announcement was made today by Sally Yamamoto, Format Licensing, Content Business, Nippon TV. Format for Homeroom
Azlin Reza Azmi, Vice President of Malay, International, Kids & On Demand, Astro, said, “We are very excited to partner with Nippon TV to bring two award-winning Japanese scripted series to our Malaysian audience. Astro is constantly looking to create content based on rich characters and stories to exceed our customers’ growing expectations of compelling storytelling at high production values. This partnership reflects our commitment to bringing high-quality entertainment to our customers. The upcoming series, Dari Mata Turun ke Hati and Kelas Tahanan Cikgu Hiragi are adaptations of hit series and will retain the core elements that have made them successful in Japan, with a local twist to resonate with our Malaysian audience. With the localization of these series featuring fresh and prominent local talents, we aim to keep our customers engaged with more ways to watch celebrated worldwide series through relevant local context, expressions, and creativity.”
“We are delighted to be announcing two first-time format deals in Malaysia for Love’s In Sight! as well as Homeroom, thanks to the enthusiasm of our partners in Malaysia, Astro – which have shared our passion for these exciting adaptations,” commented Yamamoto. “Love’s In Sight!, based on a hit manga, vividly depicts the lives of social minorities and is full of love, laughter, and emotional moments. Homeroom, already adapted in Turkey and Thailand, is set to provoke thoughtful discussions among the Malaysian audience. With Mother now adapted in eight countries, Nippon TV will keep committing to share unique stories to the global content landscape.”
