Talpa Studios is celebrating a significant milestone in the global reach of its internationally acclaimed quiz show, The Floor. The format made its way into its 15th market with the acquisition by Belgium’s leading broadcaster, VTM. The show will be produced by Dok1. Recordings will take place at Talpa Studios’ cutting-edge production hub in The Netherlands, ensuring the show’s high production value. The Belgian version of The Floor is eagerly anticipated to premiere on both VTM and its popular streaming platform, VTM GO!

The Floor has rapidly become a major international success and a beloved favorite among viewers in numerous countries. Since its initial launch in the Netherlands in 2023, the show has captivated audiences worldwide, including leading markets such as the USA, France, Spain, Germany and Italy, as well as emerging markets like Ukraine, Romania, Hungary and Argentina.

VTM’s channel director, Davy Parmentier: “In the more than 10 countries were The Floor has already been broadcast, the program was met with great enthusiasm by viewers and proved its success. We are very pleased that we, as the 15th country, can also start working with this TV hit.”

Sebastian van Barneveld, Director of Global Distribution at Talpa Studios: “Everyone at Talpa Studios is really excited about The Floor expanding to a 15th territory in such a short time. It’s a significant milestone. We’re confident that the high production value of the Talpa Studios hub, coupled with its attractive pricing, will drive further growth of the show. It’s been successful in both daily and weekly schedules in every country where it’s launched.”