Mitre Studios has announced the appointment former YMU Head of Digital Georgie White as their new Head of Creative Services.

Georgie White joins Ant & Dec’s Mitre Studios to extend their creative offering into wider partnerships with brands and streaming services. 

Georgie White said: “It’s a huge privilege to be joining Mitre Studios at such an exciting time for the company. I’m really looking forward to working with the brilliant team to help bring Ant & Dec’s innovative, unique creative to our work with brand and streaming partners.”

Mitre Managing Director, Ed Sleeman said: “We are so pleased to have attracted Georgie to Mitre Studios. Her vast experience in the branded, social and digital content space is going to be vital to our expansion and will enable our ambitious strategic goals to be realised.”

Georgie White, who takes up her role in February 2024, previously worked with Entertainment talent at YMU, leading the team creating digital strategies and original and branded content for clients including Ant & Dec, Clara Amfo, Davina McCall, Emma Willis, Tom Daley and Fearne Cotton.