Talpa Studios announces the ninth and tenth international sales of its hit quiz show The Floor, to Argentina and Hungary. This development is significant for Talpa Studios, as it introduces the popular format to the Latin American market. With these rapid extensions, The Floor has become one of the fastest growing formats of 2023. In less than a year since its premiere, it’s achieved a remarkable milestone by expanding into 10 markets, a testament to its widespread appeal and fulfilling industry expectations.

Aside from Argentina and Hungary, The Floor has been sold in the Netherlands (heading into its second season), the USA, France, Spain, Germany, Ukraine, Italy, and Romania. Both in The Netherlands and in Spain, the show achieved excellent results.

Argentina
Marking its ninth market, Argentina is the first Latin American country to embrace The Floor, signifying Talpa Studios’ first venture into the region. Production by Kuarzo Entertainment Argentina has already begun, with the broadcast slated for 2024 on eltrece (Canal13). Pablo Codevilla Programming Manager eltrece: “We are thrilled to welcome The Floor to Argentina through the collaboration with Kuarzo Entertainment. This captivating and challenging gameshow, known for its fast-paced nature and thrilling high-stakes duels, promises an engaging experience for our audience. We look forward to sharing this successful format with our viewers in Argentina.”

Hungary
In the 10th market, Hungary, the show will be produced by Scripts Production, which plans to broadcast in 2024 on RTL Hungary. Peter Kolosi, Chief Content Officer of RTL Hungary: “We are delighted to become the 10th to introduce this internationally proven gameshow to our audiences. Embracing innovation and entertainment, we eagerly anticipate bringing a new dimension of excitement to viewers of RTL Hungary. With a strong belief in the success of The Floor and a commitment to delivering high-quality content, we are confident that our audience will thoroughly enjoy the engaging experience we are bringing to their screens.”

Sebastian van Barneveld, Director of Global Distribution at Talpa Studios: “We are immensely proud of reaching the milestone of ten territories within the first year. The fresh, unique, yet clean and simple gameplay has been a key factor in its success. We are thrilled to see more viewers from around the world being introduced to this innovative format.”