At IBC 2023, Pebble are announcing a major release of its market-leading playout solution, with Automation 2.0. This release represents a major R&D investment to address two key market requirements, cloud deployment and security.

Pebble Automation has been adopted by leading broadcasters across the world supporting the most demanding playout requirements. The solution already supports on-prem, hybrid, and cloud deployments, but Pebble has identified the market requirement for more efficient cloud deployments and greater levels of network security. This has been achieved with Automation 2.0 through redesigning core aspects of the system architecture and incorporating state-of-the-art technology.

Miroslav Jeras, Pebble CTO, explains: “Instead of trying to address security issues individually, we decided to introduce changes on an architectural level bringing the internal communications in line with the latest industry best practices. By doing the overall security refresh and consolidation of communication protocols, we have also optimized Automation for public cloud deployment scenarios.”

The company is showcasing Automation 2.0 along with a host of other upgrades to its playout and IP infrastructure management product portfolio at IBC. “It is very important to Pebble that our customers know that when they partner with us, they are buying into a company that continually invests in our portfolio ensuring their solutions stay current and meet their evolving needs,” stated Peter Mayhead, Pebble CEO, “I’m looking forward to meeting customers at IBC and sharing the great progress we’ve made”.

Pebble has recently launched a campaign highlighting Playout and the company’s strong capabilities to lead in the media and entertainment market.