Talpa’s extraordinary quiz show The Floor is ready to embark on a new journey, captivating Italian audiences with its visual spectacle and fast-paced gameplay. The Floor’s arrival in Italy marks yet another milestone in its global journey, being the seventh market where the show will land. The show has been ordered by Rai 2 and will be produced in Turin, by Blu Yazmine.

The format started in January this year in the Netherlands on RTL4, where the recommission was already announced after a successful first season that scored an average market share of 21% in the key 20-49 demo on RTL4. In rapid speed, major broadcast commissions from France, Spain, Romania, Germany and the U.S. followed.

Ilaria Dallatana, CEO Blu Yazmine: “We are very proud to produce the Italian version of The Floor for Rai 2. An innovative game entertainment show with a strong visual impact and immediate playability for all ages.”

Sebastian van Barneveld, Talpa’s Director of International Distribution adds: “The Floor is travelling at an excitingly fast pace. I’m convinced that it has everything to do with its easy to understand and clean gameplay, its incredible visual spectacle and its great play along nature. Rai 2 has a rich history of being the first to launch big brands in Italy. We are delighted to be working with them and Blu Yazmine on this amazing format.”