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Banijay’s The Bridge crosses over to South Africa with KykNET

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Banijay’s The Bridge crosses over to South Africa with KykNET

July 4, 2023 by TVA Editor

Aj Odudu & Aldo Kane in Vietnam for Series 2 of The Bridge. Coutesy of Banijay

Media and entertainment powerhouse Banijay announced a new adaptation of cinematic and authentic reality competition format, The Bridge, for KykNET in South Africa. A deal with Banijay Rights will see the series produced locally by Red Pepper Pictures and marks the 11th adaptation of the hit show.

The Bridge sees strangers join forces in a remote wild location to complete an epic challenge that will test their physical strength and mental ability. Contestants must work together to build an enormous bridge to an island, in order to get their hands on the cash prize at stake. However, just one contestant will walk away with the prize, and must decide whether to share it or walk away with everything…

The Bridge is an original Banijay format, created by Zeppelin (Banijay Iberia), and has launched in Australia, Brazil and the UK, where it returned with a second season in 2022 and was number one in the slot for younger viewers, increasing the usual slot norm significantly. The new South African iteration follows the four new adaptations of The Bridge which aired on Prime Video in Denmark, Sweden, Norway and Finland last year, with a version for HBO Max in Hungary launching this year

The agreement was brokered by Robin Pollok, VP Sales Africa, Middle East, Greece & Israel, Banijay Rights, who said: “The Bridge delivers a high-stakes reality competition packed with gripping challenges, in a breathtaking location that has proven to be popular with audiences around the world. We are excited to watch this incredible show travel to new horizons and license a format with KykNet for the first time. We are certain that viewers in South Africa will be equally captivated when it makes its debut.”

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, Banijay, Banijay Rights, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, KykNET, media news, OTT news, pay-tv news, people and appointments, Prime Video, Red Pepper Pictures, Robin Pollok, The Bridge

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