The Voice Generations, the touching and heart-warming intergenerational edition of the phenomenal global talent show The Voice, is set to continue capturing the hearts of viewers around the world with its first ever Asian edition, for GMA Network, Inc., the Philippines’ leading Media Network. After a successful run in Australia, Lithuania, Peru and Portugal the new edition brings The Voice Generations’ total reach to four continents.

In addition to the first Asian version, RTP1 Portugal has ordered a second season which is planning to air this summer. In Australia the show was in the top 10 most watched shows across all channels on each day it aired. In Lithuania the show did extremely well in the commercial demo (18-49), it performed +61% for audience volume and +39% for audience share against the channel slot average.

“The success of The Voice Generations in the four launch territories is a testament to the show’s ability to resonate with audiences of all ages, bringing families together across the world for all important, and rare intergenerational co-viewing” said Ayesha Surty, Head of Brand Partnerships, Asia & India, Global Partnerships, ITV Studios. “We are thrilled to be working with GMA Network, Inc. to bring the show to The Philippines and can’t wait to see the incredible talent that the country has to offer.”

As the former ITV Studios Global Entertainment and Global Distribution teams align under Ruth Berry, Managing Director Global Partnerships, Ayesha Surty has expanded her client base to include South Korea and Japan. Zoe Tsui, Head of Content & Format Sales for Greater China has also expanded her role to include both finished programming and format sales across the region of 1.4bn viewers. Ayesha and Zoe both report to Augustus Dulgaro, EVP Global Partnerships, APAC, ITV Studios.