Magna Systems and Engineering has signed a technology partnership agreement which means they will now represent Zero Density, one of the world leaders in virtual studio production and their solutions, in the Asia Pacific region.

Magna Systems group sales and marketing manager, Paul Maroni, said, “Zero Density completes the fourth pillar to our media and entertainment technology offerings in Asia Pac as with Zero Density we can provide virtual studios to complement our studio production solutions. Zero Density uses Reality Engine to provide an unprecedented real-time broadcast compositing system and an image-based keyer for the ultimate virtual studio environment. Critically Zero Density is also a software solution using COTS-based hardware and a perfect complement to the Magna Systems technology and solutions portfolio.”

With virtual production transforming the art of storytelling and the practices for linear media producers, Magna’s new partnership with Zero Density will help shape the future of broadcasting in Asia Pac by enabling users to deliver the most comprehensive set of virtual studio, AR, and broadcast graphics automation solutions.

Magna Systems group CEO Matthew Clemesha added, “Zero Density are a very exciting and innovative company and as a result, world leaders within the media industry rely on their virtual production systems. They are an ideal partner for Magna Systems in the Asia Pacific region and their unique solutions are the natural progression the industry is looking for in the realm of virtual production.”

Zero Density’s Global – Partner Channel Manager, Yavuz BAHADIROĞLU, said, “We are delighted with our new technology partnership with Magna Systems. They have over 50 years of unparalleled experience in the Asia Pacific region and a truly excellent reputation to match. Their clients are top tier as is their standing in the market so they are an excellent fit for Zero Density.”