ViacomCBS Networks has appointed Pierre Cheung to an expanded role as Senior Vice President & General Manager of Asia with a brief to better align the company’s operations between these markets and target new commercial opportunities as a result.

This follows the company’s organizational restructure which was announced recently. Cheung reports into Raffaele Annecchino, President, ViacomCBS Networks Europe, Middle East, Africa & Asia.

Cheung joined ViacomCBS in 2015 as Senior Vice President and General Manager for Greater China, where he oversaw the management and operations of the Greater China office, across brands and departments, while developing the long-term strategic plan in China.

Prior to joining the company, Pierre worked at BBC Worldwide, where he was General Manager of Greater China.