At the European Conference of the international Association of Change Management Professionals (ACMP), experts from industry, academia and consulting will examine topics that play a decisive role in the areas of digitalisation and change in a manner that is both interactive and relevant to the real world.

A number of presentations will focus on the disruption caused by modern broadcast technology, an area where change management is increasingly in demand. Essentially, the focus is always on measures companies can use to implement transformations together with their employees as smoothly as possible.

According to the German chapter of ACMP, there is a lot of catching up to do in the broadcast sector when it comes to change management. The most state-of-the-art technology implementation cannot achieve the desired efficiency gains if it is rejected by the very people who work with it. According to ACMP Global Board Member Rainer Dunkel, three crucial factors in particular need to be supported by targeted change measures: IP infrastructures as technical disruptors, increased cross-media workflows and agile working methods. All this represents an enormous change for employees.

However, implemented correctly, IP-based broadcast networks, cross-media working and agility bring decisive competitive advantages. That’s why no media company can afford to ignore these trends. If management does not involve its own employees in the change process from the outset, any benefits will be partially or completely cancelled out. In the worst case, a company loses valuable employee resources.

At the conference, speakers from well-known companies such as Axel Springer SE, Beiersdorf, Cisco, Deutsche Telekom, Imagine Communications, Lawo, Lufthansa and VMware will present solutions and discuss how to bring transformation to a successful conclusion. Executives, industry experts as well as experienced change management and digitalisation consultants will meet for an open, practise-focused exchange.