Rimini Street Inc., a global provider of enterprise software products and services, the leading third-party support provider for Oracle and SAP software products and a Salesforce partner, announced its further operational expansion in the Asia-Pacific region, including additional investment in leadership, sales and service delivery capabilities in the Southeast Asia and Greater China regions.

The investment is being made to meet the needs of the Company’s growing client base and support the increasing interest and demand for the Company’s portfolio of premium-level enterprise software support services in the region. The Company also launched a new subsidiary, Rimini Street Singapore Pte. Ltd., and announced the appointment of a new regional director of Southeast Asia and Greater China, based in its newly opened Singapore office.

Rimini Street has been selling and operating in Greater China since 2015, and recently launched its operations in Southeast Asia. The Company will support the next phase of its growth through hiring new staff in the regions, including experienced engineers who work close to the clients and speak local languages. Today, Rimini Street already supports more than 300 clients with operations in Greater China and Southeast Asia combined.

Like their counterparts around the world, CEOs and CIOs in Southeast Asia and Greater China must optimize IT spending, improve competitive advantage and drive growth. However, industry analysts maintain that for many organizations, as much as 90% of overall IT budgets are spent on daily operating costs, leaving as little as 10% of IT budgets to invest in strategic initiatives that create competitive advantage and enable growth.

Switching to Rimini Street support from software vendor support can significantly reduce the proportion of IT budget that is spent on daily operating costs, enabling organizations to reallocate much more of the IT budget for investments in innovation. Clients that switch to Rimini Street third-party support are also freed from the vendor-mandated roadmaps of expensive and recurring forced upgrades, migrations and vendor lock-in. With this shift, CIOs can take back control of their IT roadmap and investment strategy.

To serve its growing list of clients in the Asia-Pacific region, Rimini Street currently has offices in Hong Kong, Osaka, Seoul, Taipei and Tokyo, three locations across Australia, and a recently opened office in Auckland, New Zealand. In addition, the Company has now opened up a new office in Singapore to serve Southeast Asia.

The Company continues to expand its local marketing, sales, operations and experienced engineering staff, and recently appointed Andrew Seow as regional director for Southeast Asia and Greater China. A seasoned executive with more than 20 years’ experience, Mr. Seow has extensive background in ERP solutions and software maintenance services and served in numerous leadership positions for organizations throughout Asia Pacific, spanning across technology, aviation, telecommunications and financial services sectors. Prior to Rimini Street, Mr. Seow was responsible for sales and account management at United Technology Corporation. Before that, he oversaw sales and distribution at IBM Singapore and led business development at Sabre Corporation. Based in Singapore, he will be responsible for leading Rimini Street’s growth and development in the Southeast Asia and Greater China regions.