AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR) and Neural Machine Translation (NMT), announced that yellaUmbrella, experts in media localization and access service technologies, have chosen AppTek’s ASR and MT technologies for integration with yellaUmbrella’s Nebula and Stellar media processing systems.

The integration will provide class-leading media localization and access service solutions to the broadcast and media industry. Both AppTek and yellaUmbrella understand the growing need to provide language specific media content to local audiences worldwide, and media access services to the hard-of-hearing and partially sighted communities.

yellaUmbrella intends to invest significant engineering effort integrating AppTek’s ASR and MT services into its Nebula microservices platform. This will facilitate fast and easy-to-use services both for fully automated subtitling workflows and as a productivity aid in Stellar, a timed text authoring system.

AppTek recently announced a breakthrough for the subtitling and captioning markets with its Intelligent Line Segmentation^©patent-pending model, unveiled at the March 2019 NAB Show in Las Vegas. This technology was developed specifically to tackle automated segmentation of text into subtitle lines and units, a challenge that the industry had previously struggled with and which prevented more widespread adoption of language technologies by the entertainment market.