BBC Global News announces first digital distribution deal in China
BBC Global News announced the launch of their first digital distribution deal in China. The deal is with the no.1 travel company in China, and owner of Sky scanner, Ctrip.
From the middle of February onwards, there will be a total of 2 hours of BBC Travel Show short clips streaming on the Ctrip APP, providing a fantastic variety of global and local travel content to Chinese consumers.
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