LOS ANGELES – GRB Entertainment has appointed Patrice Choghi to the role of Senior Vice President, International as the company continues to expand their international reach. Choghi was previously a Mark Burnett Productions and Televisa USA executive.
President of International C. Scot Cru commented: “I am thrilled that Patrice and I will be working side by side again. He is a well-regarded international distribution and production executive with whom I share great shorthand. Clients around the world respect Patrice and his get it done mentality, he will be a major part of GRB’s international expansion.”
In his new role, Choghi will be responsible for growing the profitability and reach of GRB’s international division including sales, acquisitions, and production. GRB is aggressively expanding its international footprint and Choghi’s hire is another part of that initiative. Choghi previously worked with Cru at Mark Burnett Productions’ international arm for eight years and played a key role in the company’s expansion internationally.
Choghi said: “I am excited to be joining GRB’s award-winning team and being a part of their international expansion. Scot and I have worked together for many years to implement nimble and effective growth strategies, and I look forward to helping the established GRB brand flourish worldwide”.
GRB is an Emmy Award-winning content studio and global distribution company servicing linear, digital, and branded platforms. GRB was recognised for its commitment to excellence when its A&E series Intervention received the Emmy Award for Outstanding Reality Program. GRB has been at the forefront of unscripted television, with top series including Untold Stories of the ER (TLC), Next Action Star (NBC), Showdown of the Unbeatable (Nat Geo), Growing Up Gotti (A&E), Princes of Malibu (FOX) amongst others.
GRB’s International Distribution team is globally recognised as one of the premiere distributors of top programming airing in more than 190 countries. With a catalogue of over 3,500 hours spanning genres including crime, food, travel, docu-series, automotive, lifestyle, science and wildlife, GRB has established relationships with numerous major broadcasters in the world.
