ITV Studios secures European deals for hit formats
LONDON – ITV Studios Global Entertainment (ITVS GE) has secured two brand new Central and Eastern European territories for its hit format Four Weddings, together with recommissions in the region for two of its other biggest shows, Hell’s Kitchen and The Chase.
Four Weddings, which follows four different brides as they each judge each other’s big day, will launch on Polsat in Poland (10×60) and in Croatia on RTL (30×60), with the number of countries the format has reached now over 20. In Russia, new broadcaster Friday TV has also commissioned a new series of the show (16×60), five years after it last aired in the territory.
Friday TV has also recommissioned Hell’s Kitchen for a second series (17×60), with Nova TV in Bulgaria doing the same (48X60). The show, which sees a batch of aspiring restaurateurs compete against one another to win the crown and a place as Head Chef at a top restaurant, has also been produced in over 20 different territories.
Meanwhile The Chase – where four contestants attempt to stay ahead of The Chaser, one of the nation’s fiercest quiz brains, in order to win a prize pot of money – returns for a sixth series in Serbia on RTS 1 (36X60) and for a seventh series in Croatia on HRT (153×60).
Jennifer Ebell, SVP, Sales, EMEA at ITVS GE, said: “We see the CEE market as having huge potential and we are excited that Four Weddings is launching in two new territories there. These returnable shows are as popular as ever with viewers and our discussions with clients reflect that.”
The deals were closed on behalf of ITVS GE by Jennifer Ebell (Friday TV, RTS 1, HRT), Pascal Dalton, VP, Global Format Sales (RTL) and James Meyer, Sales Manager, EMEA (Polsat).
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