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Nordic Entertainment Group launches new brand

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Nordic Entertainment Group (NENT Group) will operate as a separate organisation starting 1 July, prior to its proposed listing on Nasdaq Stockholm later in the year. This follows the decision earlier this year to initiate a process to split MTG into two companies.

 

As a leading entertainment provider in the Nordic region, NENT Group has a portfolio of world class platforms and brands, a unique content ecosystem and a skilled leadership team. NENT Group is launching its corporate brand, which reflects its ambition to provide the best and broadest entertainment experiences in the Nordic region and beyond.

 

“The Nordic region is one of the world’s most dynamic media markets and our ambition is to provide the best and broadest entertainment experiences possible for our consumers and partners,” said Anders Jensen, NENT Group President and CEO.

 

“We have a uniquely integrated model, and produce, broadcast and stream exciting content for viewers, listeners and followers. The launch of our new and vibrant brand is the latest step along our path to becoming a separate listed company.”

 

In 2017, NENT Group delivered full year net sales of SEK 13,684 million (SEK 12,876 million in 2016) and EBITDA before Group central costs of SEK 1,771 million (SEK 1,557 million in 2016).

 

A fully integrated broadcasting, streaming and content production company, NENT Group operates the following platforms and brands:

  • Pay TV: Viasat channels and satellite platform; and Viaplay streaming service (Denmark, Finland, Norway, Sweden).
  • Free TV: TV3, TV3+, TV3 PULS, TV3 MAX, TV3 Sport (Denmark); TV3, Viasat4, TV6 (Norway); TV3, TV6, TV8, TV10 (Sweden); and Viafree streaming service (Denmark, Finland, Norway, Sweden).
  • Radio: commercial radio stations in Norway and Sweden and the I LIKE RADIO streaming service.
  • Studios: 30 production companies in 17 countries and Splay Networks.
  • Operator services: Viasat broadband and IPTV is now accessible to over 1.3 million Swedish households through 35 open fibre networks.

 

NENT Group’s unique content ecosystem includes:

  • An unmatched portfolio of sports rights, including UEFA Champions League, FA Premier League, The Championship, NHL, KHL, Formula 1, NFL, European Tour golf, UFC, World Boxing Super Series and more.
  • Partnerships with major international studios, including Disney, NBC Universal, Sony Pictures and 20th Century Fox.
  • Over 50 original productions, with 14 premiered (most recently Rig 45, The Lawyer and Stella Blómkvist), 18 in production and 22 in development.

 

With the launch, NENT Group’s new corporate brand reflects its ambitions to provide the best and broadest entertainment experiences in the Nordic region and beyond.

 

Viewers, listeners, fans and partners can engage with NENT Group via its new website and on Facebook, Twitter, Instagram and LinkedIn.