LONDON – Whilst transforming businesses around the world, cloud-based working was not built to suit the needs of the media industry. In a new report titled Building the Media Cloud, the Digital Production Partnership (DPP) explores a fundamental question of what would it take to create ideal cloud environments for media.
The report comes out of a DPP At Home event – the DPP’s special event series for creating reports about major industry issues. The event brought together over 20 subject matter experts to look at the core requirements for the media cloud and was facilitated by DPP member company Zayo.
“There are plenty of things the media industry does now for no good reason other than custom and practice,” sayid DPP Managing Director and report author Mark Harrison. “In designing cloud based workflows we have an opportunity to start again, and to architect more elegant and efficient ways of working. But we won’t be able to do that unless we have an industry wide understanding of what good looks like.”
Building the Media Cloud is a starting point for that discussion, exploring four areas:
- Characteristics: the fundamental principles and attributes that need to characterise successful cloud based environments for media
- Services: the key media services that need to be performed in the cloud
- Maturity: a maturity assessment of those services made against the required characteristics
- Conflicts: an assessment of conflicts within media ecosystems caused by differing levels of maturity of different services
“We see a growing number of customers successfully rely on multiple cloud environments to run their media workflows to the cloud. Their experiences help us architect a media cloud that is effective and secure within the broader hybrid cloud environment,” said Ravi Rabheru, Director of Cloud & Security at Zayo.
“This report will help customers and suppliers to share a common understanding of what the industry needs to achieve best practice in media cloud services,” he added.
Building the Media Cloud is currently available for download for DPP members at https://www.digitalproductionpartnership.co.uk/publication/#publication-10859. The next DPP At Home report will look at the monetisation of OTT content and will be created out of a special session at IBC 2018.