SINGAPORE – The Asia TV Forum & Market (ATF) and leading independent distributor all3media International have announced that they will run a further ATF Format Pitch at this year’s event. The call for entries is open until 23 September 2018. Previous winner Hit It has successfully aired in Asia and is being represented by all3media international.


The line-up of renowned industry professionals who will form the pre selection judging panel are:


  • Moira Ross – Chief Creative Officer, Panda Television
  • Simon Shalgosky – Head of Entertainment Development, Lion Television
  • Nick Smith – SVP International Format Production, all3media international
  • Amreet Chahal – Sales Manager Asia Pacific, all3media international


The first three finalist judges have also been announced. Joining Sabrina Duguet, EVP of APAC for all3media international, will be representatives from two broadcasters within the region – and they are:


  • Jennifer Batty – HOOQ, Chief Content Officer
  • Lynn Ng – Discovery Networks Asia Pacific, Director, Content Strategy


Further judges will be announced at a later stage.


The premier format pitching competition for creators and producers of new and original non-scripted entertainment formats in Asia, the ATF Formats Pitch is a platform to showcase the best of Asia and expose ideas for export and development both inside and outside the region. The pitch, which is backed for the third year running by all3media international, will take place during ATF in Singapore on 6 December 2018.


The creators of five shortlisted formats will be invited to pitch their ideas on stage to the panel of industry experts.


“We are so pleased with the success of this pitch. It’s fantastic that the event has brought forth a successful show in HIT IT that is now being represented internationally and the competition offers an enjoyable session for the Asian region to celebrate its creativity,” said Rachel Glaister, EVP Brands, all3media international.


“We are delighted that dynamic broadcasters as HOOQ and Discovery Networks are sharing the stage with Sabrina Duguet, and that our pre selectors include such experienced individuals as Moira Ross from Panda (Dancing with the Stars, Wedding Day Winners) and Simon from Lion TV (Sexy Beats, Cash Cab) who are willing to share their knowledge with the contestants.”


The winner of the 2017 ATF Formats Pitch will receive S$5,000 in cash to develop the idea, and a S$16,500-value package will be tailor-made to develop the format, in partnership with all3media international, making it pitch-ready for broadcasters.


all3media international will work with the winner to devise a bespoke report package and consultancy advice, tailored to the specific pitch, covering areas of expertise such as marketing, writing a pitch document, a global view of format sales opportunities from all3media international’s format team, trailer and sizzle preparation, production budgeting, talent payments, PR and press, the global sales process and editing.


Asia TV Forum & Market (ATF), the region’s leading entertainment content event, is a major platform calibre to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is a premier stage in Asia to engage with the entertainment industry’s top players from around the world.


ATF also offers the opportunity to discover vital trends, crucial statistics and significant foresight in TV’s digital, kids and formats arenas. Its business match-making opportunities open doors to some of the best new offerings in the region. With over 5,000 international buyers and sellers from more than 60 countries, ATF presents valuable business prospects for top of the line benefits.


ATF is co-located with ScreenSingapore, and is part of the Singapore Media Festival (SMF).