Ms Salindong-Du is tasked with scaling Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences and expanding the brands’ fanbase. She will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network.
In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang and Warner TV.
Ms Salindong-Du joins Turner with a decade of FMCG experience. At Procter & Gamble, she worked on the beauty and haircare products portfolio to launch and grow brands such as Olay, Rejoice and Safeguard. She also built the company’s local shopper marketing group from the ground up – working with top retailers to deliver superior shopper programs.
She has worked on various aspects of organizational development – serving as a corporate trainer and as a regular external resource for marketing-related topics and being a mentor to many young talents. Ms Salindong-Du was also a part-time marketing professor at her alma mater, Ateneo de Manila University.