LOS ANGELES – GRB Entertainment announced two new additions to its Senior Executives roster. Industry marketing veteran Vanessa McCullers, former Director of Brand Partnerships at Endemol Shine North America, has been hired as VP of Brand Partnerships. While Chris Powers, former Development Executive and Head of Current Programming at Jukin Media, joins the team as VP of Digital Development.

 

In her new role, McCullers will lead GRB’s brand partnerships division and target brands looking to reach a larger demographic pool through both linear and non-linear organic integration. In prior roles, she has driven multi-platform brand partnerships strategies and has developed on-air creative and custom digital content that allowed audiences to engage with show content in unique and exclusive ways.