SINGAPORE – FOX Sports has reached an exclusive agreement with Future PLC to license the popular football media brand and platform, FourFourTwo, in Singapore, Malaysia, Indonesia and Thailand. Under the agreement, which commenced on May 2018, FOX Sports will manage the digital operations of the FourFourTwo digital destinations and co-promote content across both brands’ growing digital platforms.
Since launching in 2013, FourFourTwo has experienced rapid growth in these four markets, peaking at 3 million monthly unique users online and a monthly social reach in excess of 50 million.
Italo Zanzi, EVP and Managing Director of Sports, Asia-Pacific and the Middle East, FOX Networks Group, said: “FourFourTwo is the ideal partner for our rapidly expanding FOX Sports Asia local digital and social platforms, and further strengthens the FOX Sports English football content offering that includes The John Dykes Show, Spurs TV and Chelsea TV. This partnership also makes it a lot easier for brands to connect to a highly passionate football fan base at scale, in a brand-safe environment.