BALI – Viacom International Media Networks (VIMN), a division of Viacom Inc. announced its expanded collaboration with Solar Entertainment Corporation, content provider and television network, to debut MTV Classic in the Philippines. This marks the first time that the 24-hour music channel will be available in Asia. Effective 2 May, MTV Classic will be offered on AGILASAT – a joint venture TV satellite service between Solar and global satellite operator ABS that delivers premium entertainment via direct-to-operator facility to households in the country.
MTV Classic showcases the artists and hits that have been part of the music landscape since the network’s inception in 1981. The 24-hour music channel will feature a non-stop music programing mix of rock, R&B anthems, classic power ballads and retro pop from some of the world’s greatest superstars including, Madonna, Duran, Michael Jackson, Bon Jovi, Spice Girls, Queen, U2, Whitney Houston, Prince and more.
Rene Esguerra, Chief Operating Officer of Solar Digital Media Holdings, Inc., added, “We are excited to continue working with VIMN and extend the iconic MTV brand on our platform. The addition of MTV Classic will appeal to a range of audiences both young and old, bringing AGILASAT closer to our goal of meeting the key content needs of our subscribers.”
The launch of MTV Classic follows the initial collaboration between VIMN and Solar to launch MTVph in the Philippines last year.