PUNE – The 3-day long Vh1 Supersonic 2018 was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer, Incubus and many more. It strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack. Audience footfalls grew by more than twice over its previous edition with over 60,000 music lovers having a complete blast over the 3 days.
Vh1 Supersonic took its association with Fastrack a notch higher with the brand coming on board for the second consecutive year as the Style Partner. Vh1 Supersonic organized a Supercrew Contest for its young fans hinging on Fastrack’s ongoing campaign Shut The Fake Up campaign. The winners received a money-cant-buy opportunity of closely shadowing the Supercrew while at work during the festival. Further, riding on their message to call out fake connections and behaviours, Fastrack also installed life-size quirky installations like the Claw Slide, Faketionary setups, Pledge booths and much more to engage and entertain the consumers.
The brand created a special lounge with various activities for the consumers such as Shoot the fake, Beat the fake. The lounge not only had the best view to see the Live stage, it also successfully became the fan favorite with the added attractions. People could also witness the exuberance of the festival through social media conversations with contests and live sharing of the event on Fastrack’s handles.
The fifth edition of Vh1 Supersonic kept fans entertained all throughout with 6 curated stages, featuring 8 different genres. The festival introduced the Live Arena for the 1st time and pulled off the best rock and indie line-up of the year. Curated flea and food zones, along with more than 40 stalls, special arrangements for Specially-abled visitors, and extra special arrangements for women, complimented by a roster of over 100 artists, created the smoothest, safest and the most fun playground for all those present. Vh1 Supersonic collaborated with Symbiosis Institute of Design for its splendid art and design, turning the festival into a beautiful canvas on which some of the quirkiest and most interesting art was exhibited. Special Happy Hours also ensured that the visitors had a gala time at Vh1 Supersonic 2018.