Joanne Lim has joined Blue Ant Media, Asia Pacific (BAM Asia) as the Director for Distribution and Business Development. She will reporting to Beatrice Lee, CEO, Blue Ant Media Asia Pacific, and Lim will be leading the distribution and expansion of Blue Ant Media’s wide variety of channels including Blue Ant Entertainment, Blue Ant Extreme, ZooMoo, and Love Nature 4K in key territories Thailand, Malaysia, Taiwan, Singapore and South Asia.

With over a decade of regional experience in content sales, channel distribution, and business development across Asia, Lim was previously the Director of Distribution at Lightning International, responsible for all channel distribution across the region and heads the channel distribution division. She also worked as the Associate Director at Sony Pictures Entertainment. Lim has also held various roles in content sales and program acquisition at A&E Networks.